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MILLION-DOLLAR MORTGAGE RADIO: How Mortgage Brokers Can Use Radio Advertising To Make More Deals
Blaine Parker, Author Roy H. Williams, Contributor You're a mortgage broker. You want to make more deals. What if you had access to a marketing consultant who's helped your competitors sell millions of dollars worth of residential mortgages? How much would you pay for that information? Hundreds? Thousands? How about the cover price of this book? For the first time, a successful Los Angeles radio creative director shares trade secrets--applying an irreverent sense of humor, pithy, take-no-prisoners prose, and notions that will frustrate both your competitors and the big advertising agencies. Bottom line: if you know what to say and how to say it, radio advertising can dramatically increase your business. You, too can do Million-Dollar Mortgage Radio. (In case you can’t tell, this book was a product of the mortgage madness of the early 2000s, before anyone realized what was going on. Mortgage advertisers were a dime a dozen. There was a distinct difference between winners and losers: The winners were willing to stake out their territory. The losers were afraid to be different. This book used social proof to give the newbie the courage to be unique.) |