LIGHTNING BRANDING: How To Generate Revenue Faster With An Electrifying New Brand
Honey Parker & Blaine Parker, Co-Authors
Blaine and Honey's first branding book was written long before most people had ever heard of the now long-lost platform called Twitter. The book was badly in need of an update. This book is not it. Instead, Lightning Branding was written as a different kind of branding manual for the 2020s, as well as a de facto companion piece for their Teachable course on DIY branding for your business. The book has periodically been a Kindle #1 bestseller on Amazon in the Commercial Advertising category. Its lessons are a favorite in the nationwide teleseminars that the Parkers teach with the Local Broadcast Sales training organization, and in live sessions at broadcast conventions around the United States.