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BILLION-DOLLAR BRANDING: Brand Your Small Business Like A Big Business And Make Great Things Happen
Honey Parker & Blaine Parker, Authors Dave Lakhani, Foreword Finalist in the 2015 International Book Awards This is the first business book co-written by Blaine Parker & Honey Parker. It was written when social media was in its infancy, and branding was still regarded as a bunch of voodoo BS by so many marketing "thought leaders." (The biggest hurdle: getting people past the idea that branding is not a kind of advertising, but a kind of thinking.) A lot of small-business owners saw the value immediately. It gave Honey and Blaine's agency, Slow Burn Marketing, the opportunity to work with some fantastic small-business entrepreneurs across the nation and around the world. |