Things that happen inside Blaine Parker's head are periodically blurted onto the printed page for posterity, fun & profit. 

(Everything here written or co-written by Blaine Parker and disseminated via Amazon 
and other reputable purveyors of the printed word.)
BE THE CAT: A MARKETING BOOK WITH CLAWS
This #1 Kindle edition is not a how-to book in the traditional sense. It's about understanding the secret of The Cat, which is potent and incredibly useful—if you’re willing to open your mind to the potential. Even if you hate cats and they make you sneeze.

Borrowing quotes from some of history’s great thinkers, Be The Cat uses the feline as a metaphor for branding and marketing a business. This is about how a business presents itself to the world and treats its customers. Not just in advertising. But in all things. And it sounds so simple. Simplicity is a beautiful thing. It’s also powerful. And so is The Cat. Are you ready to Be The Cat? 

Available at Amazon in Kindle, audiobook and paperback.
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BILLION-DOLLAR BRANDING
There's a Big Lie out there: brand is not for small businesses. It's only for big companies with deep pockets. The simple truth: branding is a kind of thinking. And any small business, even a sole proprietor, can benefit from understanding the power of brand. By committing to an evocative brand, small-business clients at Blaine & Honey's Slow Burn Marketing have as much as doubled their revenues in a year.

No matter the size of your business, whether there’s one employee or one hundred, Billion-Dollar Branding offers down-to-earth, usable advice for your marketing. Drawing from examples as wide ranging as McDonald’s and Motel 6, Andrew Dice Clay and Jeff Foxworthy, Denny’s and the Disney Concert Hall and various small businesses you’ve never heard of, Billion-Dollar Branding gets down to the business of branding—and offers a few laughs along the way. (After seeing everything else on this site, that shouldn't come as any surprise.) Billion-Dollar Branding was a finalist in the 2015 International Book Awards. 

Available at Amazon in paperback and Kindle.
MILLION-DOLLAR MORTGAGE RADIO
Back during the mayhem of the mortgage heyday, some radio stations actually had to put a moratorium on mortgage advertisers lest their airwaves become an all-mortgage-all-the-time listening format. And there were two types of advertisers: those who profited, and those who failed. Invariably, the ones who failed refused to do the simple things explained within the pages of this book. Essentially, it's a lesson in de facto branding. 


Out of print; presently available as an overpriced used book on Amazon; a new edition is in the making.