In a destination town, impulse items with destination cache are king. People love buying swag bearing the name of the place.
Saw a rack full of $15 swag items bearing the name. Should sell like proverbial hotcakes.
One problem: they're positioned right by the door in a way that nobody sees them until leaving with a completed purchase.
Over the last few weeks, this rack has been moved back and forth. Nothing seems to be selling from it.
Guaranteed, everyone who positions this rack is looking at it from the POV of a manager inside the store who wants the rack out of the way.
All someone has to do is turn this rack 90 degrees so it faces the door. Someone walks in, before they buy anything they see this rack and snag the item.
Not difficult--once you put yourself in the buyer's shoes instead of the manager's. And speaking as a buyer, I can testify that this doesn't happen often enough. Their hearts are in the right place. Their heads are positioned by the door and looking the wrong direction.