Super Secret Page Featuring A/V Demos from
Slow Burn Marketing
Slow Burn Marketing
Everything here written, directed, produced and often voiced
by Honey Parker & Blaine Parker.
by Honey Parker & Blaine Parker.
ONLINE VIDEO
Frequently, Blaine & Honey are asked to create low-budget online videos from whatever bits and pieces might be available. This is just a sample of what can happen...
APHEX
David Wiener, owner of Aphex, was having coffee with Blaine. He asked if Blaine would like to try out this new USB microphone he was making. More to be polite than anything, Blaine agreed. However, the results of testing that microphone surpassed any reasonable expectation. Instead of just writing a review, Slow Burn Marketing created a video about it. (And it won a national Communicator Award in the process.)
David Wiener, owner of Aphex, was having coffee with Blaine. He asked if Blaine would like to try out this new USB microphone he was making. More to be polite than anything, Blaine agreed. However, the results of testing that microphone surpassed any reasonable expectation. Instead of just writing a review, Slow Burn Marketing created a video about it. (And it won a national Communicator Award in the process.)
SMOKIN' MARY BLOODY MARY MIX
A packaged-goods startup on a shoestring budget can afford only so much production and media. Honey and Blaine have been working with Smokin' Mary since before she was even on the market. Today, she's in hundreds of stores, including select Total Wine & More and Whole Foods. But, one of the things that hasn't changed is Mary's attitude...
THE PARK CITY CHAMBER BUREAU
Honey & Blaine got a call from a nice man at the city. Would they be willing to create advertising for the Chamber's business mixer. The budget was low. And this was a project they liked to pass to a different local ad agency each year. The first question: "Can we change the name?" And the second question: "How do you feel about dogs?" Since Park City is a hardcore dog town, they said, "Great!" The resulting campaign more than doubled normal attendance. In an unprecedented move, the Chamber asked Blaine and Honey back for two consecutive years and two sequels: "Never Party Alone 2: The New Litter," and "Never Party Alone 3: New Cat In Dog Town."
ELEVATION 7 REALTY
The name Nick & Carol sounded like a hair salon. It didn't have the dynamism of one of the leading Keller Williams' sales teams around. So Nick and Carol asked for re-branding, and some marketing material to go along with it. They were thrilled with the results, and their clients responded accordingly.
JÄGERMEISTER SPEC COMMERCIAL
One of the bonuses about directing a mockumentary short film about the history of women with beards is you end up with a lot footage of, well, women with beards. And you can use some of that footage to make a spec commercial for alcohol. (Featuring Billy Cusack dancing on the bar...)
CANON CAMCORDERS SPEC COMMERCIAL
It's the kind of production value money can't buy. When you have a piece of footage that you shot right outside your house, and you sold it to the nightly news for a hundred bucks, why not turn it into an advertisement for using Canon camcorders for fun and profit.
ADVERTISING HOW-NOT-TO
With all kinds of new online tools available to anyone for creating advertising videos using off-the-shelf components and characters, there are now a lot of videos that are just doing it wrong. So why not offer an cautionary educational video about how to not do it?
RADIO COMMERCIALS
THE TRANS SHOP, "MARVIN"
Who says award-winning advertising never sells anything? This Los Angeles-area commercial won the coveted $5,000 Radio Mercury Award AND made Marvin's phone ring off the hook. (Yes, all you DR die hards out there--his phone rang like crazy, and there's no phone number or call to action in the commercial. Think on that. )
DR. SAM'S EYE CARE, "MOM"
United Eye Care Specialists in rural New Hampshire came to Slow Burn Marketing for re-branding. In turn, Blaine & Honey developed the branding for Dr. Sam's Eye Care. The resulting ad campaign (of which this radio commercial was the first message) doubled Dr. Sam's new patient base in 8 weeks. In less than a year, a business that had been flat for ages was up 30%. Radio figured prominently in the media mix.
BRAZOS RED EYE BLOODY MARY MIX, "SAY, 'AHH'"
Another winner of the Radio Mercury Award, this one came with an added bonus: staff in the awards office couldn't stop playing it for their friends. Who knows what neighboring offices thought of all that screaming...
BRAZOS STAMPEDE BBQ SAUCE, "MARRIAGE CONFESSION"
A winner of the Radio And Production Magazine Awards for Large Market Commercial, this one features a gripping performance full of pathos by Honey.
CREATIVE WOMAN, "WHADDA YA THINK?"
This commercial sold jack all. It never aired. The client for whom it was created said, "It's not edgy enough." Nonetheless, it went on to win a Silver Microphone Award for "Best Commercial That Never Made It To Air."